This is the main body
of your website. This is where you will create the desire for your
visitors to want to take their interest with you further. You can
list your special offers and your guarantees. List the reasons why
someone should be doing business with you. Make outrageous offers
and tell your visitors how they can buy from you. List all the goods
and services you will undertake (and not undertake). Discuss the
benefits of using your goods and services over that of your competition,
build up your business and never put your competitors down. Use
the search phases, key words and adjacent key words that people
will be typing into Google and other search engines.
- List out all the
goods and services you do
- Resolve any common
misunderstandings about your business
- Resolve any common
misunderstandings about your business sector
- Remove any fears the
visitor will have with buying from you
- Make clear what is
unique about you and your business
- Explain how professional
you are
- State simply why should
people buy from you
- Identify the geographical
areas you do cover / do not cover
- Describe payment methods
you accept and your key terms and conditions
- List your key existing
clients
- Make your business
guarantees very clear
Finally end with some
form of great offer. Make it time limited to speed up the visitor's
decision making process. At this point the visitor must be ready
to contact you to take you up on your great offer.
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