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Your
website is your way to publicise and educate your visitors, then convert
them into customers. Your website office is open 24 hours a day and 7
days a week to all your potential customers. These website guides show
you how you can easily improve your website,
right from a person deciding to use the internet to find your goods and
services through to that person contacting you to find out more.
The website
design guides are written in plain, easy to understand English and explain
in simple terms what you need to do to optimise the performance of your
website. You do not need to be a website developer or have intimate knowledge
of the Internet to implement the strategies defined. These website development
guides are up to date with the latest technology and innovations. The
design guides are sent to you by email in the .PDF file format.
These guides
are suitable for all websites, whether they are written in hand crafted
HTML, populated with a Content Management System (CMS) or a database driven
e-commerce web shop. As long as you can update the content of your website
then you will benefit from the information contained with these great
website design guides.
If you use
a website developer to update your website for you then these guides are
a great way to know what they should be doing. You can ask some great
questions with the knowledge you'll gain.
How
good is your website?
What
does your website say about your business?
With the ever
increasing use of the internet every serious business must now have an
internet presence. Your website is a marketing tool that can bring more
customers to your business. You can make your investment in your website
work as hard for you as you can by knowing where improvements can be made
to your website.
7 reasons why
you need a website design manual:
- Confirm the legitimacy of
your website and URL
- Score more highly in search
engine results (SEO)
- Become more attractive when
shown in search engine results
- Bring more relevant visitors
to your website
- Have a more
inviting and interesting website
- Keep visitors longer on
your website
- Get more of your website
visitors to contact your business
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Website
SEO design guide |
| The
website SEO design guide is only
£7.50 and goes through an 11
point guide aimed at bringing more visitors
to your website. The design guide details how you can improve
your website to get more visitors. The broadest possible view
is taken including both the internal and the external Search
Engine Optimisation (SEO) aspects of your website. Format -
PDF. |
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Website
foundation design guide |
| The
website foundation design guide is only
£9.50 and goes through a 22
point guide
aimed at bringing more visitors
to your website. The broadest possible view is taken including
both the internal and the external Search Engine Optimisation
(SEO) aspects of your website. The usability and visitor interest
levels are included to make sure your visitors are keen to stay
on your website longer and find out more about your business.
Format - PDF. |
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Website
usability design guide |
| The
website usability design guide is only
£7.50 and goes through an 18
point guide
aimed at the ease of use of
your website. The design guide details how you can improve your
website. Visitors will quickly leave a website that is difficult
to use or understand. Your website needs to be comfortable for
the visitor with simple clear content and navigation methods.
This design guide focuses on the general ergonomics of your
website including; colours and fonts, menu structures, speed
of response, forms and page layout. Format - PDF. |
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Website
conversion rate design guide |
| The
website conversion
design guide is only £7.50
and goes through a 19
point guide
aimed at converting your website visitors into enquiries.
The design guide details how you can improve your website.
Your website must demonstrate to the visitors that yours is
the business they want to contact to find out more. This design
guide gives you the methods you'll need to entice your visitors.
Your business must appear professional and as the leader in
your market sector. How well are your goods and services defined?
Format - PDF. |
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Website
complete design guide |
| The
website complete design guide is only
£15.50 and
goes through a 40
point guide aimed at all aspects of your website
design, including how well the website defines your business
and then markets the goods and services you offer. This
design guide looks at the broadest possible Search Engine Optimisation
(SEO) aspects of your website. This
includes an in-depth design guide for your website to identify
where both internal and external Search Engine Optimisation
improvements can be made. This full design guide also looks
at the strength of the message to entice a visitor to find out
more and
contact you. Format - PDF. |
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Description |
SEO |
Foundation |
Usability |
Conversion |
Complete |
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URL owner name
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Yes |
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Yes |
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URL owner address |
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Yes |
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Yes |
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Host
IP address |
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Yes |
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Yes |
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URL Renewal date |
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Yes |
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Yes |
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Host IP location |
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Yes |
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Yes |
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Internal SEO (website
content) |
Yes |
Yes |
Yes |
Yes |
Yes |
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External
SEO (links to your website) |
Yes |
Yes |
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Yes |
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Meta tag description |
Yes |
Yes |
Yes |
Yes |
Yes |
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Meta tag keywords |
Yes |
Yes |
Yes |
Yes |
Yes |
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Meta tag title |
Yes |
Yes |
Yes |
Yes |
Yes |
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H1
text tag |
Yes |
Yes |
Yes |
Yes |
Yes |
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PageRank |
Yes |
Yes |
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Yes |
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Registration with
Google maps |
Yes |
Yes |
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Yes |
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Search engine ranking
(3 phrases) |
Yes |
Yes |
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Yes |
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Search
engine results presentation |
Yes |
Yes |
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Yes |
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Registration with
local listings |
Yes |
Yes |
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Yes |
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Home page loading
time |
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Yes |
Yes |
Yes |
Yes |
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Time to confirm
business activity |
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Yes |
Yes |
Yes |
Yes |
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Instant website
interest |
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Yes |
Yes |
Yes |
Yes |
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Colours and fonts |
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Yes |
Yes |
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Yes |
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Consistency of design |
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Yes |
Yes |
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Yes |
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W3C compliance |
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Yes |
Yes |
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Yes |
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Default settings |
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Yes |
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Yes |
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Accessibility |
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Yes |
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Yes |
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Form controls |
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Yes |
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Yes |
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Multimedia content |
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Yes |
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Yes |
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Navigation |
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Yes |
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Yes |
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Stress
testing |
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Yes |
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Yes |
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Spelling and grammar |
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Yes |
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Yes |
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Standards compliance |
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Yes |
Yes |
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Company
image |
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Yes |
Yes |
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Testimonials
displayed |
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Yes |
Yes |
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Company information |
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Yes |
Yes |
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Goods and services
offered |
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Yes |
Yes |
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Site
search facility |
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Yes |
Yes |
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Great offer for
your customers |
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Yes |
Yes |
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Instruction for
visitors to contact you |
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Yes |
Yes |
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Company contact
details |
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Yes |
Yes |
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Geographic
information |
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Yes |
Yes |
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Newsletter registration |
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Yes |
Yes |
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